Culture minister bleak on Guggenheim
Culture minister Paavo Arhinmäki has reiterated his earlier view that his ministry cannot participate in funding a Guggenheim museum in Helsinki. He says that the Helsinki brand is stronger than that of Guggenheim and the museum would profit more from the partnership than the city.
“Not a single ministry has marked themselves as Guggenheim’s sponsor,” Arhinmäki said.
He has set the Ministry of Education and Culture to produce a further report on the Guggenheim museum, which is planned for Helsinki.
According to Arhinmäki, the Guggenheim brand is going down, rather than up, and that it would take advantage of the stronger Helsinki brand.
Arhinmäki also said that the original feasibility study on the potential construction of a Guggenheim museum in the Finnish capital came with exaggerated proposals.
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