Expectant mothers and their newborns can look forward to a new design maternity kit this year from the Finnish Pension Insurance Company Kela.

The set reflects the autumn colours green, orange with touches of white and grey and features cross-wrapped clothing as well as re-usable diapers.

According to Kela, this year marks the first time that the starter pack for newborns will be delivered in a designer box, the creation of Johanna Öst Häggblöm.

Häggblöm's work was selected in a competition organised among students of Aalto University's school for art and design.

Kela's maternity kit box can also double as a mobile crib for newborns.

On Wednesday Kela unveiled the new packages, which are valued at around 275 euros. About 40-thousand kits will be distributed this year.

Kela has distributed the starter kits for newborns since the 1930s.