Condom Cans Irk Product Control Agency
The brewer, based in the western Finnish city of Seinäjoki, began attaching condom packets to the bottom of cans of lonkero, the popular gin-based mixed drink. Around 10,000 condom cans hit the stores in mid-June.
The newspaper Ilkka reports that the Agency finds the marketing campaign to be questionable, and has demanded an explanation.
Mallaskoski, on the other hand, says the condom cans are not a marketing stunt, but a public awareness campaign.