Otto Bank Machines Now Showing Ads
Image: YLE
From now on, people who use Otto cash machines will also see a mobile phone operator's advert when withdrawing money or checking their balance.
The Saunalahti advert will run on the screen until a bank card is inserted into the machine, and will re-appear when the business has been conducted.
Automatia, the company responsible for the Otto bank machines, launched a trial of ads on 50 machines last spring. A follow-up poll found that three-fourths of consumers who had used the machines felt either positive or neutral about them.
Adverts and commercials on bank machines are more common abroad.
YLE