A trio of dads from Helsinki and Espoo are hoping to launch Finland’s next big export hit: the baby box. The maternity package is provided by the Social Insurance Institution (Kela) to every new mum in the country and contains a range of clothes and other items babies need in their first year.
It gained international prominence in recent years after several stories in foreign media, but the social security institution Kela is not allowed to export products commercially.
That gap in the market might now be filled by Anssi Okkonen and his two friends, who have set up a website to take pre-orders for the packages as a way to test demand. They have not yet founded a company, but are in discussions with manufacturers of the products in the ‘official’ baby box.
“We have all been very taken with the package, with how great it is and how good a job Kela has done in gathering the items,” said Okkonen. “Of course we also think that Finnish baby products are the best in the world.”