The new franchise is intended to complement Rovio's Angry Birds game, which has been downloaded more than a billion times.
Today the Angry Birds franchise includes everything from plush toys to apparel and accessories. Rovio is hoping that Amazing Alex will repeat the success of the Angry Birds blockbuster franchise.
Amazing Alex is based on intellectual property Rovio purchased from another game, Casey's Contraptions.
"Rovio is famous, so everyone is interested in their next game. The company has good marketing and networks, which will help make the new game famous," said KooPee Hiltunen, director of Finnish gaming centre Neogames.
Last year the Finnish game-maker had a turnover of 75 million euros.
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New ministers take their posts
The SDP’s ministerial rejig takes effect from Friday, giving the cabinet a majority of women. Two new ministers join the cabinet, two leave, and one changes post.
Research shows increased inbreeding in endangered wolf population
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Allotment gardens bring community spirit
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Starbucks to open in landmark Aalto building?
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Valio recalls salad mix over datura fears
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Five-vehicle crash near Kotka kills two
Part of Highway 7 remained closed for more than five hours after the collision.
Swine flu shots boosted adult risk of narcolepsy, too
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Nine people now affected by datura poisoning
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Finland criticised again in Amnesty report
The human rights organisation’s annual report is highly critical of Finland’s treatment of asylum seekers. Finland was condemned for deporting asylum seekers without in-country appeals, and the practice of incarcerating children seeking refugee status in police facilities.
FFE: One in four businesses made a loss in 2012
A quarter of all Finnish firms lost money last year, according to the in-house magazine published by the Federation of Finnish Enterprises (FFE).