The no-child trend has surfaced in recent years as social norms have shifted to cater to those childless by choice. Travellers are increasingly requesting airlines to relegate small people of 12 and under to certain rows. At the same time demand is growing for adults-only hotels. Eager to cash in on the trend, package tour operators have begun tailoring vacations for childless travellers.
Tom Ylkänen, a research manager at Finnish Tourist Board, says that because of its relatively small size, Finland has yet to jump on this movement. The child-averse will not find a hotel in Finland to cater to their disdain for rugrats.
"Finland is no mass tourism destination. Our volumes are so small that it would be foolish to start discriminating against families," he said.
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