1. Yle serves all Finns
- Our content is relevant to all Finns regardless of age, gender, place of residence, background or situation of life.
- We create diverse culture in an open way, through interaction with Finns.
- Our content is easy to find in a multi-channel world.
2. Yle provides value to society
- Finns appreciate Yle and deem it improtant to society.
- We create an opportunity for everyone to participate in communication and interaction in a digital age.
- We promote the vitality of the creative sector and our goal is that it is easy for partners to cooperate with us.
3. Yle has the media sector's best competence
- We have the best people and partners.
- We boldly renew our operations.
- We operate in a transparent, effective way.
Photo: Kaapo Kamu
Yle's mission, vision and values
Yle strengthens Finnish society and culture by providing everyone with information, education, insights and experiences.
We provide a world-class public service.
Reliability, independence, and respect for everyone.