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Ten-Day Movie Starts in Helsinki

Advertised as the world’s longest film, Modern Times Forever began screening on Helsinki's Market Square on Wednesday. The movie, created by the Danish artist group Superflex, lasts 240 hours.

Image: Superflex

Modern Times Forever is being shown around the clock on a 40-square-metre screen. The film depicts the Stora Enso headquarters building -- located just behind the screen -- in a manner that will also allow viewers to see the real building at the same time. In the movie, the building changes every moment.

Built as the headquarters of the former Finnish paper giant Enso-Gutzeit (now part of Stora Enso) the landmark building was designed by renowned Finnish architect Alvar Aalto. The cubist white building near Uspenski Cathedral has provoked debate ever since it was built in 1962.

The screening began on the Market Square at 8 pm on Wednesday and will end on Saturday, April 2, at 9 pm. Modern Times Forever is part of the IHME Contemporary Art Festival, which is being held for the third time, organised by the Pro Arte Foundation Finland.

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