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Elop targets phone retailers

In an exclusive interview with Yle, Nokia CEO Stephen Elop emphasised the importance of persuading retailers to push Nokia's newer products.

Toimitusjohtaja Stephen Elopia haastattelee Jukka Niva.

Speaking at the Mobile World Congress in Barcelona, Elop told Yle that Nokia will offer training to salespeople in a bid to sell more of the company’s products.

Up to now sales figures for Nokia’s Lumia range have been disappointing, and Nokia wants retailers to help convince consumers of the product’s qualities.

"We want them to do more, we absolutely want them to do more," said Elop.

Elop emphasised that the company aimed to bring innovations from the company’s flagship Lumia 920 to much cheaper smartphones offered in developing markets.

"In this market, you have to move faster and faster and faster," said Elop. "So you’ll see even during 2013 more iterations of these products and more innovation introduced in succession because that’s what you had to do to compete."

Nokia’s leader, who has overseen a collapse in market share since taking the helm in 2010, said that the rapid pace of innovation at the lower end of the market was part of a cultural shift at the firm.

"It’s been one of the key areas of focus as we’ve gone through this transformation of Nokia," said Elop. "Whereas products before might have taken quite bit too long and then been delayed, now you see us coming out with products with more and more frequency that are very competitive and are very high quality."

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