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Finns celebrate International Failure Day

Failure is the last taboo in Finnish society, according to the group behind International Failure Day. Each year on 13 October they encourage people to cast off their inhibitions and lose their fear of messing up.

Image: Hanna Lilius

Sunday 13 October is the third international day of failure. The event is an effort by Finnish students to promote entrepreneurship.

”Many current business leaders have gone from one failure to the next,” said the event’s main organiser Janika Kallio.

”The most interesting things are not success, but the often rough growth stories that have led to success,” commented Elina Uutela, chair of the Aalto Entrepreneurship Society.

The students say they believe that overcoming the fear of failure is nothing short of a lifeline for creative types.

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