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10% in Finland not buying Christmas presents this year

The price comparison service Hintaopas survey also found that more than a third of consumers intend to delay some or all of their Christmas gift shopping until post-holiday sales.

For those who are buying presents, most Christmas gift budgets are similar to last year's. Image: Elli Sormunen / Yle
Yle News

While 11 percent of people polled by the Hintaopas price comparison service said they do not intended to buy Christmas presents at all this year, 40 percent said their gift budget is between 50 and 200 euros.

The survey also found that more than a third of consumers intend to delay some or all of their Christmas gift shopping until post-holiday sales.

Late shopping bargains

Christmas gift budgets are similar to last year's, so higher prices and inflation do not seem to have had a significant impact on holiday gift purchase plans, according to Liisa Matinvesi-Bassett, Finland country manager of Hintaopas.

Based on 2021 data, the busiest shopping days will be between 11 and 13 December. Holding off a bit longer could mean that consumers can find bargains, though.

"The post-Christmas sales start earlier each year and last longer. The prices start to drop already before Christmas on December 22, so you can save money by shopping at the last minute and get gifts at a cheaper price," Matinvesi-Bassett said in a statement issued on Thursday.

Data shows that the cheapest shopping day was Christmas Day, 25 December, when prices were 3.22 percent lower overall than at the beginning of November.

Most popular gifts

The busiest day for sales during the period after Christmas and before New Year last year was 27 December. During the days between holidays, prices fell for 37 percent of products, but they also rose for 33 percent.

Hintaopas predicts that interactive toys, giant puzzles, retro-style radios and smart home electronics will be this year's most popular Christmas gifts.

Last year's biggest post-Christmas sales items were mobile phones, headphones, computer displays, televisions and game consoles.

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