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Survey: Yle remains Finland's most-trusted news source

Trust in Yle has grown since last year.

 Jussi-Pekka Rantanen valmistautuu tv-uutisten lähetykseen studiossa.
Yle's news is the most-trusted in Finland, according to a recent survey. The picture shows Yle news anchor Jussi-Pekka Rantanen. Image: Silja Viitala / Yle
Yle News

A new survey suggests that Yle is Finland's most-trusted news media, with some 85 percent of respondents trusting Yle's news.

The increase since the previous survey, carried out in 2021, is around two percentage points. The biggest growth in trust was seen in the 30-44 age group.

"There is a need for trustworthy journalism," said Yle's Editor-in-Chief of News and Current Affairs, Jouko Jokinen.

"This incredible news year shows how there is strong demand for a news operation based on facts and verified information."

The war launched by Russia against Ukraine has clearly increased Finns' hunger for news. At the same time, the Covid pandemic rumbled on.

Trust in commercial media also increased, with Helsingin Sanomat the next most-trusted news source after Yle with 69 percent of respondents trusting their news. News agency STT also had 69 percent of respondents trusting their news.

After the top three came local newspapers, commercial broadcaster MTV, and tabloids Ilta-Sanomat and Iltalehti.

"It's pleasing that results improved for the whole news media field," said Jokinen. "This direction is really good."

The survey was conducted by IROResearch, and asked 1,231 people their opinions about news media. The survey was conducted between 7 November and 24 November 2022.

The margin of error is +-2.8 percentage points, and the margin of error for comparison between years is +-4 percentage points.

The report can be read (in Finnish) here.

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