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Interest in Finnish nature abroad – Yle’s Love of the Wild sold to 30 countries

Sanna, Jaana ja Sukka-koira nauttivat päivästä luonnossa.
Sanna, Jaana and Sukka the dog enjoying the day in Yle’s Love of the Wild -series. Sanna, Jaana ja Sukka-koira nauttivat päivästä luonnossa. Picture by: NTRNZ Media Oy metsästys,eränkäynti,eränkävijät

The first season of Yle’s wildlife series Eränkävijät – Love of the Wild has been sold to 30 countries on three continents. The series about Finnish nature and wilderness culture has been sold to, among others, France, Switzerland, Russia and Turkey.

The series follows four people from different parts of Finland, who love to hunt and fish in the wild. Other themes are game management and nature conservation, the changing seasons and the diversity of Finnish nature.

Love of the Wild has been commissioned by Yle and produced by NTRNZ Media in Oulu, Finland. Yle Sales is in charge of selling the series abroad.

“It's great to see that Love of the Wild has aroused interest abroad. We live in the middle of a true treasure. We could make even more ambitious programmes celebrating Finnish nature. This success story proves that we know how to do them,” says Ilkka Saari, the commissioner of the series from Yle.

The third season of the series is currently being filmed at various locations around Finland.

“We are proud of the success of Love of the Wild. We have proven that it is possible to create content achieving international interest in Northern Finland, and that people all over the world are interested in the Finnish way of living close to the nature and in our unpolluted wilderness. I would presume that this is one of the most widely sold and widely spread Finnish nature programmes and the most successful TV-series produced in Northern Finland”, says Teemu Hostikka, the producer of the series from NTRNZ Media.

The second season of Love of the Wild airs 1st of October on Yle TV1 and on Yle Areena online service and can be watched on Sundays at 6:15 p.m. All the episodes of season one are available on Yle Areena.

Season one of Love of the Wild has been sold to 30 countries including France, Belgium, Monaco, Andorra, Luxembourg, Switzerland, Turkey, Russia, Estonia, Latvia, Lithuania, Ukraine, Belarus, Czech Republic, Georgia, Bulgaria, South Ossetia, Armenia, Azerbaijan, Tajikistan, Turkmenistan, Kazakhstan, Uzbekistan, Kyrgyzstan, Moldova, Algeria, Morocco, Tunisia, Mauritius, Madagascar as well as Abhasia-district.

More information:
Ilkka Saari, Head of the department, Creative Content unit,, +358 40 524 4051
Teemu Hostikka, CEO, NTRNZ Media,, +358 45 639 8664