Top media content in 2020
Every week, we reach 96% of the people in Finland through television, radio and the internet. The contents and services of Svenska Yle reach 91% weekly.
According to Finnish audiences, Yle TV1 is the most interesting service provided by Yle. For those under 45, Yle’s most interesting service is Yle Areena.
Yle TV1 maintained its position as Finland’s most-viewed TV channel
The reach of Yle’s television services increased by 3% from the previous year.
We reached 77% of people in Finland weekly via television, and 52% on a daily basis.
We broadcast approximately 18,914 hours of programming on television. Our completely new programming accounted for 6,864 hours of this.
Domestic productions accounted for 50% of our programming, and 89% of our offering was of European origin.
On Yle Fem, we broadcast approximately 2,630 hours of programming.
Our most-watched TV programming included the 2020 Presidential Independence Day Reception on Yle TV1, Tankki täyteen on Yle TV2, Kino Klassikko: Dances with Wolves on Yle Teema, and Morden i Sandhamn (Sandhamn Murders) on Yle Fem.
Share of content units of total hours of television programming in 2020, tot. 18 914 hours
- 30% Factual
- 30% Drama
- 15% National News and Current Affairs
- 10% Culture and Entertainment
- 5% Sport
- 8% Children and Youth
- 2% Regional News and Current Affairs
Yle Radio Suomi remains the most popular radio channel in Finland
The reach of our radio services decreased slightly from the previous year. This is explained in particular by the decrease in commuter traffic caused by the Covid-19 pandemic.
Our radio channels reached 51% of people in Finland every week and 35% daily.
Of the Swedish-speaking population, our reach among those over the age of 9 was 90% weekly and 73% daily.
We broadcast a total of 47,725 hours of radio programming.
The share of music in our national programming was 48%.
A total of 99% of our radio programming was domestic in origin.
Our most-listened programming on our radio channels included Muistojen bulevardi on Yle Radio 1, Iskelmäradio on Yle Radio Suomi, YleX’s Aamu morning broadcasts, and Politiikkaradio on Yle Puhe.
Yle Areena accessed for the billionth time
Finns used Yle Areena to access video or audio recordings or live radio and TV broadcasts 1 140 000 000 times, constituting an average of nearly 3.1 million launches daily. The number of launches increased by 290 million from the previous year.
Yle Areena reached 54% of Finns every week.
Yle Areena’s most-accessed contents include PAW Patrol, Modernit miehet and Logged in.
Yle’s continuously updated Covid-19 article made the list of most-engaging articles in the world
On average, Yle’s online and mobile services reached 3.1 million Finns every month. This resulted in more than 1,456 million visits throughout the year.
Our online services reached 73% of Finns over the age of 15 every week.