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Yle's year 2020

Operating environment and strategy 2020

Operating environment in 2020

Media use

  • Endless options – everyone can access whatever they want, wherever they want, whenever they want. 

  • Finns still rank the highest in their trust of their news media. However, this level of trust has fallen slightly, which is in line with other recorded international developments from the past few years.

  • The global pandemic caused a significant increase in both media use and the need people have for current information.

Media market

  • International streaming services increased their popularity during the Covid-19 pandemic, and a host of new services have been introduced to the market.

  • These competitive forces have pushed Finnish media outlets to seek new revenue and collaboration models. 

  • The competition for broadcasting rights is becoming ever more stringent.

Media technology

  • 2020 proved to be a year of digital leaps throughout the world. Many remote and decentralised productions embarked on major innovation leaps.

  • Fast 5G networks and cloud solutions offer new ways to produce, distribute and consume media.

  • For many years now, augmented reality (AR) and virtual reality (VR) have cemented their status as two of the most-watched development areas for media technology.

Regulation of communications

  • The regulation of online platforms is becoming stricter in many countries.

  • Parliament is expected to decide on the amendment of the Act on Yleisradio Oy in spring 2021.

We provide value for individuals and society

Today, people have an abundance of services and contents at their disposal, all competing for their time, with fewer and fewer media sources bringing people together. People’s values, lifestyles, cultures and media use habits are becoming increasingly fragmented.

The mission of Yle’s public service is to strengthen Finnish society and culture. 

In 2020, we focused on implementing our strategy through five focus areas that aim to improve the quality of the service we provide to our customers, i.e., the Finnish public:

  1. 15–29-year-olds ❤️ Yle

  2. More live programming and presence: Yle is seen, heard and felt

  3. Explaining the world better

  4. New forms of audio

  5. A better Yle, just for you

Yle – for all of us, for each of us 

The Administrative Council approved Yle’s new strategy in May 2020.

As a public service broadcaster, Yle must look and feel like it belongs to everyone. At the same time, Yle must provide everyone with content that speaks to them. Like any other modern media company, Yle must be able to personalise the user experience it provides.

Yle’s long-term goals (2021–2023):

  1. Yle reaches all Finns – we will improve our relationship with children and young and people

  2. Yle is personally meaningful and creates value for society

  3. Finns trust Yle – Yle will have more diverse voice

  4. Making the Yle brand stronger

  5. Yle is an ispiring work community – we will succeed and renew ourselves together

  6. Yle is a pioneer of responsibility in the creative sector – we will require new and sustainable solutions from ourselves and our partners

The preparation of the new strategy involved several hundred Yle employees as well as representatives from various external stakeholders, such as the Union of Journalists in Finland and the Union of Upper Secondary School Students. The views of the Finnish public for the strategy work were gathered through the Kutsu Yle kahville (Invite Yle for Coffee) project and via audience feedback.

We want to provide the best public service today and in the future

In 2020, Yle was the most reliable media company according to Finnish audiences. This strong trust is based on Yle’s high-quality programming and independent journalism, as well as on its presence and continuing interaction with audiences in Finland.

Yle will celebrate its centenary in 2026. With the help of our new strategy, we will ensure that Yle will continue to provide the best services possible for Finns and Finnish society in the future as well. 

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