Yle's CEO and The Management Group

Merja Ylä-Anttila, CEO

Member of the Management Group since 2018.
Education: Undergraduate, Political Science, University of Helsinki
Born: 1960
Main position: CEO 2018–

Key work experience: CEO of Mediahub Helsinki Oy 2015–2018, Head of News and Current Affairs of MTV Oy 2001–2018
Key positions of trust: Chairman of Mediapool's management team 2022– and chairman of the board 2021–, Member of the Board of Yle Pension Fund 2019–

Marit af Björkesten, Director of Strategy and Audience Insight, The CEO's deputy

The Strategy and Audience Insight unit is responsible for the company’s strategic planning model, as well as the strategy process, content, media and service strategies, overall company-level customer relations and customer relationship analyses, as well as public affairs.

Member of the Management Group since 2012.
Education: Master of Political Sciences
Born: 1970
Main position: Director, Strategy and Audience Insight, 2020–

Key work experience: Director of Swedish Yle at Yleisradio Oy 2012–2020, Hufvudstadsbladet, associate editor-in-chief and editorial writer 2009–2012, News editor, culture and arts 2003–2009, News producer 2002–2003, News reporter, editor and sports reporter 1997–2002
Key positions of trust: Platco Oy board member 2022–, Stiftelsen Arcada supervisory board member 2022–, Suomen Tunnistautumisosuuskunta Vice Chair 2021–, Vice Chair of the Board of the Helsinki Music Centre 2020–, Deputy member of the Board of the Yle Pension Fund 2020–

Jouko Jokinen, Director of the News and Current Affairs

The News and Current Affairs unit is responsible for the Yle news and current affairs content, regional operations, and content development for all media.

Member of the Management Group since 2017.
Education: Bachelor of Arts
Born: 1959
Main position: Director, News and Current Affairs, 2017–

Key work experience: Editor-in-chief of Aamulehti 2010–2017, editor-in-chief and publisher of Satakunnan Kansa 2005–2010, sports, economy and culture journalist, Duty manager of News and Managing Editor in Helsingin Sanomat 1984–2001
Key positions of trust: Chair, Mediapooli content group 2016–, Member of the board of the Kalle Kaihari Cultural Foundation 2015–, Member of the Board of the Finnish News Agency STT 2017–

Panu Pokkinen, Director of Sports and Events

The Sports and Events unit is responsible for the producing of sport and other events, sport news and the development of event concepts. The unit is also responsible for the design and production and the planning of production resources.

Member of the Management Group since 2019.
Education: Master of Social Sciences, University of Tampere
Born: 1976
Main position: Director of Sports and Events 2019–

Key work experience: Head of department of Sports and Events at Yleisradio Oy 2/2019–9/2019, Head of department of Yle Sports 2013–2019, Editor in Chief, News at Iltalehti 2010–2013, Managing Editor at Iltalehti 2007–2010 News Editor and Journalist at Ilta-Sanomat 2006–2007
Key positions of trust: Chairman of the supervisory body for devotional programs 2022–, Member of the Kulttuurigala board 2019–, Member of the Board of the Nose Day Foundation 2019–, Member of the EBU Sports Committee 2021–

Ville Vilén, Director of Creative Content and Media

The Creative Content and Media unit is responsible for the factual, drama, culture and entertainment content and content for children and teenagers in Finnish, the programming of the Finnish channels and Yle Areena, the service brands, release plans and online service development.

Member of the Management Group since 2006.
Education: Master of Arts in Education
Born: 1963
Main position: Director of Creative Content and Media, 2020–

Key work experience: Creative Director, Creative Content at Yleisradio Oy 2011–2020, Director of Programming, Yle Vision (director of Yle's radio strategy and new services; responsible for children's programmes, youth programmes, popular music, popular culture, entertainment) in 2006–2010, Director of Programming, Radio Suomi in 2005–2006, Director of Programming, YleQ in 2004–2005, Director of Programming, YleX in 2003–2005, Head of Music, Radiomafia in 1998–2003
Key positions of trust: Member of the Board of the Nose Day Foundation 2019–, Member of the Church Communications Advisory Board 2019-, Member of the EBU Sports Committee 2021–

Johanna Törn-Mangs, Director of Swedish Yle

The Swedish Yle (Svenska Yle) unit is responsible for content development and publication for all Swedish-language media. It also plans the related programme chart and channel profiles.
Member of the Management Group since 2020.

Education: Master of Science, Economics and Business Administration
Born: 1970
Main position: Director, Swedish Yle, 2020–

Key work experience: Head of Media, Swedish Yle at Yleisradio Oy 2017–2020, Acting Director and Editor-in-chief 07/2017–12/2017, US correspondent and web producer 2014–2017, Head of Online Svenska.yle.fi 2012–2014, Head of Digital Media at KSF Media 2010–2012, Managing Editor of News, Managing Editor of Business News, foreign correspondent in Sweden, web producer and reporter at Hufvudstadsbladet 2000–2010
Key positions of trust: Member of the delegation of relay event Stafettkarnevalen 2022–, Chairman of the Board at Nordvisionsfonden 2020–

Janne Yli-Äyhö, CTO, Technology and Development

The Technology and Development unit is responsible for Yle's technology management, engineering, the premises and the distribution. The unit is also responsible for ICT and the development of technical production and service platforms as well as the operation of the Playout Center.

Member of the Management Group since 2012.
Education: Master of Sciences in Engineering
Born: 1963
Main position: CTO, Technology and Development 2019–

Key work experience: Director of Operations in Yleisradio Oy 2012–2019, TeliaSonera, vice president, strategy and broadband innovations in 2011–2012, senior vice president, product development in 2007–2011, senior vice president, sales and marketing in 2006–2007, senior vice president, consumer service and systems in 2005–2006
Key positions of trust: Cinia Group Board Member 2017–, Yle Pension Fund Board Member 2014–, Platco Oy:Board Member 2013–, Suomen Tunnistautumisosuuskunta Board Member 2021–

Eija Hakakari, CHRO, Personnel and Security

Member of the Management Group since 2019.
Education: Master of Science in Education, University of Jyväskylä
Born: 1961
Main position: CHRO 2019–

Key work experience: SVP, People and Culture at Finnair Oyj 2014–2019, SVP, Human Resources / Printing & Living Division at Stora Enso Oyj 2013–2014, Corporate SVP, Human Resources at Rautaruukki Oyj 2008–2013, Co-founder, Partner, Senior Adviser in China at Virvo Oy 2004–2008, Head of HR at Setec Oy 2000–2004, Head of HR at KPMG Finland 1997–2000
Key positions of trust: Yle Pension Fund Board Member 2020–

Jere Nurminen, Director, Communications and Brand

Member of the Management Group since 2020.
Education: General upper secondary school graduate, university of applied sciences
Born: 1978
Main position: Director of Communications and Brand, 2020–

Key work experience: Head of Communications at Yleisradio Oy 2018–2020; Executive Producer and journalist of Yle Sports 2006–2018, Campaign Manager at Yle Marketing and Brands 2015–2016
Key positions of trust: Member of the supervisory body for devotional programs 2022–, Radio and TV Museum Foundation Steering Committee 2020–

Maisa Hyrkkänen, CFO

Member of the Management Group since 2014.
Education: Master of Science in Economics and Business Administration
Born: 1964
Main position: CFO 2019–

Key work experience: Yleisradio Oy, Director of Financial and Personnel Services 2018–2019, CFO 2014–2017, Nets Oy, Integration manager, strategic projects 2013, Luottokunta, CFO 2003–2013, Nordea Securities Plc, Head of Business 2003, Controller 2000–2003
Key positions of trust: Member of the Board of Danske Mortgage Bank 2017–, Chair of the Board of the Yle Pension Fund 2016–

Katri Olmo, Legal Director

Member of the Management Group 2011–2017, 2018–
Education: Bachelor of Laws
Born: 1959
Main position: Legal Director 2011–

Key work experience: Head of Legal Affairs at Yleisradio Oy 2006–2010, Head of HR affairs 2004–2005, legal counsel 2003–2004, HR legal counsel 1997–2002, legal counsel 1991–1997
Key positions of trust: Vice Chair of the KOURA Steering Group 2018–, member of the Advisory committee for the development of collective management of copyright 2021 –, Advisory Committee for Copyright Affairs 2020–2023, Member of the Board of the Copyright Information and Supervision Association 2021–2022

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