Cookies and other device identifiers
The user cannot be identified through cookies only. If the user has created an Yle ID, we can supplement the information related to the use of the services with the Yle ID information. The information is not used for purposes other than those described later on this page.
Purposes for which the data are used
Strictly necessary functionality cookies
Personalisation and recommendation cookies
Cookies to improve our services
We develop our services every day. Cookies help us understand how our site’s services are used and what the users want to do. Cookies and similar technologies allow us to make Yle’s services better. For example, we may test which option in the user interface or image best serves the customer.
Yle customers have the opportunity to subscribe to newsletters. Newsletters are developed by measuring, for example, the interest of their content using cookie and device identifiers.
Cookies for social media embedding
Yle’s websites and services provide links and connections to third-party websites. The third-party hosted plugins on the Yle sites are downloaded from the servers of these parties.
Through the social plugin, information about the user’s visit to the page is stored for the social media service provider. In some social media plugins, information about an individual user is only disclosed when the user is active, for example by sharing an article through a social media plugin.
Third party services or third-party applications on Yle’s websites and services shall be subject to the terms and conditions of use of that third party. In such cases, these social media service providers process the data as data controllers and, where applicable, as joint data controllers with Yle. Yle does not collect cookie information through social media plugins.
Customer’s chance to influence
Cookie information is stored and collected on the basis of the consent given by the users of the service. The users give their consent through the pop-up window in use in the Yle browser services. They can change their consent at any time by going to the top bar of the Yle services, selecting “Menu” and “Cookie Settings” below.
As regards newsletters, the customer agrees that we store and collect cookie information in connection with the subscription of the newsletter. The user can unsubscribe to the letter at any time (https://kirjeet.yle.fi/), in which case the storing and collection of cookie information will also stop.