We have updated our cookies policy on 24 March 2021. On this page, we will explain how Yle uses cookies and other similar technologies to process information about the use of Yle’s services. For more information on the processing of personal data in general, see our privacy statement for Yle's services.
Cookies and other device identifiers
Yle uses cookies and other technologies for visitor traffic statistics as well as for enabling and facilitating the use of Yle’s digital services. A cookie is a small text file sent to a customer’s browser that usually contains an identification number, and it does not damage the terminal device. Cookies and similar technologies are used to collect information about the use of Yle’s content, such as which Yle pages the user has browsed. We also collect technical device information on issues such as browser, operating system and IP address. Some cookies are cookies from third parties.
The user cannot be identified through cookies only. If the user has created an Yle ID, we can supplement the information related to the use of the services with the Yle ID information. The information is not used for purposes other than those described later on this page.
Purposes for which the data are used
Strictly necessary functionality cookies
We use cookies to realise the basic functionalities of the services. These functionalities include logging in, starting videos, and remembering user-specific settings. Some of the strictly necessary cookies are used to measure the use of Yle services both internally and nationally. The use of Yle contents is measured by external independent research organisations. Research on the use of content is carried out by Finnpanel and FIAM (The Finnish Internet Audience Measurement).
Personalisation and recommendation cookies
We use cookies and other similar technologies to help Yle service users find content that we believe is of interest to them. Cookies and similar technologies also allow us to personalise the user experience on our site.
Cookies to improve our services
We develop our services every day. Cookies help us understand how our site’s services are used and what the users want to do. Cookies and similar technologies allow us to make Yle’s services better. For example, we may test which option in the user interface or image best serves the customer.
Yle customers have the opportunity to subscribe to newsletters. Newsletters are developed by measuring, for example, the interest of their content using cookie and device identifiers.
Cookies for social media embedding
Yle’s websites and services provide links and connections to third-party websites. The third-party hosted plugins on the Yle sites are downloaded from the servers of these parties.
Through the social plugin, information about the user’s visit to the page is stored for the social media service provider. In some social media plugins, information about an individual user is only disclosed when the user is active, for example by sharing an article through a social media plugin.
Third party services or third-party applications on Yle’s websites and services shall be subject to the terms and conditions of use of that third party. In such cases, these social media service providers process the data as data controllers and, where applicable, as joint data controllers with Yle. Yle does not collect cookie information through social media plugins.
Customer’s chance to influence
Cookie information is stored and collected on the basis of the consent given by the users of the service. The users give their consent through the pop-up window in use in the Yle browser services. They can change their consent at any time by going to the top bar of the Yle services, selecting “Menu” and “Cookie Settings” below.
Consent to the use of cookies is requested from all users who have accepted cookies every six months. If users have accepted only the strictly necessary cookies or some of the cookies that require their consent, we ask their permission to use the cookies every three months. If Yle’s cookie classification changes (for example, a completely new purpose category will be introduced), we will ask all users for the permissions again.
As regards newsletters, the customer agrees that we store and collect cookie information in connection with the subscription of the newsletter. The user can unsubscribe to the letter at any time (https://kirjeet.yle.fi/), in which case the storing and collection of cookie information will also stop.
Cookies and identifiers used by Yle
Strictly necessary functionality cookies
Adobe Analytics
Purpose of the cookies: Cookies are used to measure the number of people using the content of Yle’s Internet services.
Setting domain: yle.fi (first party cookie)
Validity: session, 729 days or permanent depending on the cookie
Purpose of the cookies: FIAM, The Finnish Internet Audience Measurement, is an official measurement of online audiences in Finland. FIAM is produced by Media Metrics Finland Oy in a manner agreed upon with the subscribers. The aim of MMF is to promote the use of reliable and commensurate data on online audiences in Finland. As of March 2020, AudienceProject AsP works as an implementing partner of MMF.
Setting domain: yle.fi (1st party cookie) or userreport.com (3rd party cookie) depending on the cookie
Validity: session, 364 days or permanent depending on the cookie
Cookie/ID type: HTTP Cookie, HTML Local Storage, Pixel Tracker
Purpose of the cookie: To identify sessions in Yle Kielikoulu - Yle Språkskolan service.
Setting domain: yle.fi (first party cookie)
Validity: 365 days
Cookie/ID type: HTTP Cookie
Cookie: has_ js
Purpose of the cookie: Functionality cookie for the publishing platform used by Yle.
Setting domain: yle.fi (first party cookie)
Validity: session
Cookie/ID type: HTTP Cookie
Cookie: yle_selva
Purpose of the cookie: Browser identification. The cookie combines the events that occur during the validity period of the cookie into a whole. The cookie is used for measurement so that we can receive information on the consumption of Yle’s content, both internally and nationally. The cookie does not identify the user at the person level.
Setting domain: yle.fi (first party cookie)
Validity: 1580 days
Cookie/ID type: HTTP Cookie
Cookie: yleconsent
Purpose of the cookie: Management of cookies of Yle browser services.
Setting domain: yle.fi (first party cookie)
Validity: 180 days
Cookie/ID type: HTTP Cookie
Cookie: ylelogin
Purpose of the cookie: Identification of a user logged in with Yle ID.
Setting domain: yle.fi (first party cookie)
Validity: 370 days
Cookie/ID type: HTTP Cookie
Cookie: yleyp-fontsize
Purpose of the cookie: Remembering the font size selected by the user on the Yle News subpages.
Setting domain: yle.fi (first party cookie)
Validity: 59 days
Cookie/ID type: HTTP Cookie
Cookie: yleyp-saa-latestPlaces
Purpose of the cookie: Yle Weather’s location search cookie that remembers previously searched locations.
Setting domain: yle.fi (first party cookie)
Validity: 59 days
Cookie/ID type: HTTP Cookie
Cookie: weatherLocation/v2
Purpose of the cookie: Remembering the location selection of the weather block on the yle.fi/uutiset website.
Setting domain: yle.fi (first party cookie)
Validity: permanent
Cookie/ID type: HTML Local Storage
Cookie: packageHistory
Purpose of the cookie: Measuring the attractiveness of Yle Areena’s package pages.
Setting domain: yle.fi (first party cookie)
Validity: permanent
Cookie/ID type: HTML Local Storage
Personalisation and recommendation cookies
Adform
Purpose of the cookies: Targeting messages to a specific audience in Yle’s online services and targeting analytics.
Setting domain: adform.net (third party cookie)
Validity: 30 or 59 days depending on the cookie
Cookie/ID type: HTTP Cookie
Service provider website: https://site.adform.com
Other personalisation and recommendation cookies
Cookie: yle_rec
Purpose of the cookie: personal recommendation
Setting domain: yle.fi (first party cookie)
Validity: 365 days
Cookie/ID type: HTTP Cookie
Cookies to improve our services
Eloqua
Purpose of the cookies: Measurement related to the development of Yle newsletters.