Responsibility is integrated in all of the choices and decisions that Yle makes as a media company, an operator in society, an employer and a partner.
Our operations take into consideration financial, social and environmental responsibility.
Responsibility is the core of Yle’s duties and value-based operations. The Act on Yleisradio Oy (Finnish Broadcasting Company) obligates us to promote citizens’ equality, learning and education, the vitality of languages and cultures, to promote an image of pluralistic Finland and to strengthen democracy.
We adhere to Yle’s operating principles, the company’s ethical guidelines and the Guidelines for Journalists.
- Responsibility towards our audiences
- Responsibility with partners
- Responsibility with personnel
Responsibility towards our audiences
Our services online, on TV and on radio are available to all on equal terms.
The special purpose of the public service broadcasting operations is also to provide media services for the needs of special groups and minorities. We aim to improve the availability of contents and services. To support this development work, we set up a focus group called Yle Raati consisting of special groups. This panel helps us assess and try out our new services. The panel includes active users of special services and experts from organisations representing individuals with disabilities.
Independence is a key value for us, and we cherish it when fulfilling our public service mission and in our other operations as well. The Editors-in-Chief at Yle manage and monitor the journalistic work, and their responsibilities and duties have been defined in the Act on the Exercise of Freedom of Expression in Mass Media. The Editors-in-Chief ensure that Yle’s content production and publishing operations comply with the law, ethical guidelines and other guidelines related to the company’s operations.
We have carried out extensive social content projects which seek solutions to topical, burning questions in cooperation with different parties by engaging audiences. Special attention has been paid to media education projects that promote media literacy and teach audiences to apply a critical attitude towards the source of information. Such projects include Digitreenit, which covers the practising of basic digital skills, or the Valheenpaljastajat series that teaches people to recognise fake news.
We also regularly work with our key interest groups. Interaction with our audiences is important to us. We receive a lot of audience feedback by email, phone, mail and through social media. The total number of messages we received in 2019 was over 2 million. Our audiences often participate in the making of our programmes by providing ideas or news tips.
We actively participate in the working groups and committees of the European Broadcasting Union (EBU). In addition, we cooperate with Nordic public broadcasting companies directly or through the Public Service Media Partnership Nordvision. We also work together with the security authorities, the Finnish Meteorological Institute, the Finnish Defence Forces and various religious groups.
Responsibility with partners
We only work with partners who commit to operating in accordance with Yle’s principles of social responsibility. We select partners in a non-discriminating and equal manner.
We cherish equality and diversity in our operations and also require that our partners comply with our values.
Responsibility with personnel
We bear the responsibility for our personnel and encourage Yle employees to develop their competence.
Equality and diversity are important values for us. Appreciating people is one of our values, and we do not tolerate discrimination, harassment, bullying or other unprofessional treatment.
Familiarize yourself with the key figures of Yle personnel.
- Yle promotes objectives that aim to make Finland carbon-neutral by 2035.
- Yle reduces the amount of waste, works in an energy-efficient manner, decreases harm caused by traffic and develops circular economy.
We have had an environmental responsibility programme in place since 2009. It helps us promote environmentally friendly practices, such as more efficient use of energy, sustainable use of natural resources, and recycling.
Environmental work at Yle is supported by the environmental steering group, which convenes two to four times per year and consists of representatives from different areas of responsibility. Yle’s Director of Technology represents the management group in the environmental steering group.
The energy steering group monitors the execution of the energy efficiency plan prepared in 2017. The group also includes an external energy specialist.
Our climate objectives for 2017–2020 are:
- Energy – we will reduce energy consumption in the properties owned by Yle by 5 per cent from the 2016 level.
- Traffic – we will reduce the emissions of Yle’s vehicles by 30 per cent from the 2016 level.
- Waste – we will reduce the amount of waste at the Yle Center in Pasila by 15 per cent from the 2016 level.
Yle's Environmental Goals At a Glance 2019
Since baseline year 2016 we have reduced
- CO2 emissions 24 %
- water use in Pasila campus 37 %
- emissions from travel 18 %
- energy consumption in our property 17 %
- consumption of copy paper 47 %
Yle’s offices comply with the WWF Green Office environmental management system, which aims to reduce the company’s carbon footprint. We are also a member of the Ilmastokumppanit network.
- Responsible use of tax income
- Responsible procurement
- Risk management and internal monitoring
We use the Yle tax in an effective and responsible manner. Read more about the 2019 financial figures.
The indirect impacts of our operations promote the vitality of the creative sector, and we are a significant employer in the sector in Finland. Nearly half of all Finnish full-length films are made with the help of funding from Yle. In addition to our own personnel, we employ talented people from dozens of different fields – ranging from programme producers to musicians, composers, scriptwriters, actors and actresses and production technology professionals.
The operating environment, media use, technology and delivery channels are changing. Audiences are becoming more and more fragmented and differentiated and large international operators have entered the national media market. Due to this, the Finnish media companies are facing a new situation.
Based on risk surveys, Yle’s most significant risks are related to not only the operating environment and its development but also to contents and their availability and to securing the continuity of the operations.
Internal monitoring ensures that Yle's strategic and operative objectives are met, information concerning the operations is reliable, the company is managed efficiently, resources are used in an efficient and economical manner, and laws, principles and guidelines are complied with.