The organisers of the day point out that Finland needs tens of thousands of new businesses and over 200,000 new jobs in the coming years. But they say risk aversion in the Finnish mentality is preventing many startups from being born.
Among the supporters of risk-taking are Nokia’s chair of the board of directors Jorma Ollila, Peter Vesterbacka of Rovio Mobile, which created the mobile game sensation Angry Birds, and Finland's men's ice hockey coach, Jukka Jalonen. As part of the campaign, Ollila and Vesterbacka are talking about how they made numerous mistakes on the road to success.
The biggest university towns are to host various events and seminars on Thursday which will focus on failure and the process of learning from mistakes.
The national day of failure is now celebrated for the second time.