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Angry Birds maker to export Finnish education

Rovio, the company behind hit game Angry Birds, has announced a new venture to condense Finnish educational success into a game product. The project was announced in Beijing, where company representatives were joined by Prime Minister Jyrki Katainen.

Angry Birds -oheistuote
Rovio has built worldwide brand recognition from its Angry Birds franchise. Image: YLE / Jarkko Heikkinen

The Angry Birds Playground title will initially be used in schools in Beijing, Shanghai and Chengdu, but is intended for worldwide export. It is based on the Finnish curriculum in maths, language, interaction, music, arts and crafts, and physical and social education.

The programme was developed in conjunction with Helsinki University.

“The concept allows children to experience learning in a fun way,” Sanna Lukander, Rovio’s Vice President of Learning and Book Publishing was quoted as saying in a company statement. ”It has been scientifically studied and proven in cooperation with the University of Helsinki, Cicero Learning Network – making education both engaging and inspiring.”

Rovio is partnering with a company called 123 Education in the Chinese market. The first learning facility will be in Shanghai, offering children an opportunity to play and learn in a designated classroom and play area.

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