The Finnish Book Publishers Association says that by September, this year's book sales were outpacing those in 2005 by more than seven percent. That was before the release of books by many of Finland's bestselling authors.
The bestselling authors in September were Ilkka Remes, Jari Tervo and Kjell Westö.
Book sales usually peak between Father's Day (Nov. 12 this year) and Christmas.
Traditionally boosting sales during that period is the announcement of the top literary award, the Finlandia Prize. This year's short list will be announced on Nov. 16, with the winner's name unveiled on Dec. 7.
A maximum of six novels are chosen by a jury of three, this year made up a translator, a journalist and an actor. The winner will be chosen by Helsinki University literature professor Jyrki Nummi.
Domestic novels in Finnish or Swedish published in the year up to Nov. 10 are eligible. The prize handed out by the Book Publishers Association is worth 26,000 euros.
The association also awards prizes of the same value to the best children's and non-fiction books of the year.
Publishers also expect the Helsinki Book Fair (Oct. 26-29) to kick-start seasonal sales. This year's theme is British Literature. YLE News, YLE Radio Cultural News