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Finnish Indie rockers ride viral wave

Finnish indie rock musicians are using social media to reach new audiences. In a break from tradition, Finland's alternative music groups are low on melancholy and high on energy.

French Films.
French Films. Image: Copyright: Jonathan Schroder

The band may be named French Films, but this Finnish five-piece indie rock band is garnering interest from around the world. The group got started in 2010 when it uploaded a couple of home-made demos on its Myspace page. Today its Facebook fan site has attracted nearly 15,000 'likes.'

“Social media is an easy outlet for bands to get their music out,“ says singer Johannes Leppänen of French Films.

British music bloggers are meanwhile raving about Satellite Stories and their danceable garage rock sound. The band says it's astonished by the attention it has drawn.

“It’s amazing that we’ve been noticed, especially as we’re from Oulu. I somehow can’t believe it,” says Satellite Stories frontman Esa Mankinen.

Increased exposure has helped fresh Finnish bands book gigs abroad. Juha Kyyrö of the independent record label Fullsteam says Finns in the music business have also developed better international networks, which have aided newcomers.

In recent years Finns have been known for their infatuation with heavy metal music. But now it sounds like dark metal ballads are stepping aside for fresh, cheerful grooves.

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