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Finnish town offers rent-free home in exchange for social media promos

Local authorities are hoping to find an active family with children to help promote local amenities and services.

Luumäki is situated in the southeast of Finland, about 30km west of the city of Lappeenranta and 70km northeast from the city of Kotka. Image: Yle Uutisgrafiikka

The municipality of Luumäki, in the southeast of Finland, is offering rent-free accommodation for one year to one family willing to move to the area in exchange for social media promotion.

The chosen family must document life in Luumäki via the municipality’s official Facebook and Instagram social media accounts at least once a week.

Authorities in the municipality, which has a population of less than 5,000 inhabitants, are hoping the campaign will bring positive attention to the area.

"A blog would not be a bad thing either," Luumäki property manager Veera Heikkilä told Yle.

Heikkilä added that the municipality hopes the chosen family will have children, and that at least one of the adults in the family should be at work. An active family, with lots of pastimes and hobbies, is also considered to be an advantage.

"This would provide an insight into daycare facilities, schools, public transport and telecommunications connections, as well as hobby opportunities, local shops and other services," Heikkilä said.

The application period is open until Finland’s Independence Day, 6 December, and the municipality hopes to select the winners before Christmas.

According to Heikkilä, the chosen family will hopefully move to Luumäki in early 2021, by March at the latest.

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