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HS: Finnish firm retires brand behind iconic Star Wars jewellery

The Finnish-designed necklace that Princess Leia famously wore in the original Star Wars will continue to be produced.

Lapponia's Planetoid Valleys necklace was designed by Björn Weckström. Image: Antti Haanpää / Yle

Finnish jewellery maker Kalevala Koru has announced plans to shut down its internationally-known brand Lapponia, according to daily Helsingin Sanomat.

Lapponia, which has been operational since the 1960s, is one of Finland's best-known jewellery brands and acquired by Kalevala Koru in 2005. The firm was originally started by entrepreneur Pekka Anttila and designer Björn Weckström.

However, as part of a corporate renewal strategy, the Lapponia brand will be laid to rest. Kalevala Koru's CEO Kirsi Paakkari confirmed Lapponia's retirement to HS.

She said one reason behind the decision is that the company was unable to keep several individual brands viable. Instead, the firm plans to market its jewellery line-up along three separate design types, with each of them branded under the Kalevala name.

Lapponia likely made its biggest impact around the world in 1977 when the brand's Planetoid Valleys necklace and Darina's Bracelet were worn by Princess Leia (played by actor Carrie Fisher) in the space fantasy blockbuster movie Star Wars.

The company said the iconic necklace would continue to be manufactured in the future, but under the Kalevala Koru brand.

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