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Nokia tumbles into obscurity from top brands list

While Nokia has lost its ranking as one of the top 100 brands, Apple has retained its prestige as the most valuable global brand.

Nokian logo seinällä.
Image: Yle

Nokia is no longer ranked among the world’s top 100 brands. In fact, according to the research firm Millward Brown, Nokia has tumbled into obscurity off the list from its number 81 ranking last year.

The Finnish phonemaker’s best ranking was in 1998, when it was listed at number 8 on the influential rating.

The research firm published its 2012 BrandZ Top 100 Tuesday, showing Apple continuing to dominate the list of the world’s most valuable brands.

According to the ranking, technology companies dominate the world's most valuable brands with IBM leapfrogging past Google to rise to number two behind Apple.

Just one week ago, technology research firm Gartner announced that Nokia had also lost its top spot as the world's largest mobile phone manufacturer to Samsung.

Nokia has recently been rated third in smartphone sales behind Samsung and iPhone maker Apple.

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