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Platform-based businesses creating new jobs but challenges, too

Finland's job market is changing. Platform-based employment, like Uber and other online services - are creating new job opportunities. But one expert warns of an employment divide, because often, these workers have a hard time scraping together a living wage.

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Image: Yle

Sergio Carrera from Guatemala works as a cleaner for the platform cleaning firm Even though he gets his work assignments through the service, Carrera is still self-employed, as part of a mixed group of entrepreneurs and freelancers.

"If you feel like you're up to earn from under 1000 euro or even up to 1500 euro, everything depends on how much you will like to work," Carrera explains.

The relatively new and growing trend of platform-based employment blurs the traditional roles of workers and employers.

People are increasingly finding temporary jobs through those web-based services which connect them with customers to serve as food deliverers, taxi drivers, couriers and in other services; companies like Uber, Airbnb, Foodora and Wolt.

Not a steady job

But Helsinki University history professor Juha Siltala says that some of those temporary workers are doing it because they want to but most aren't. If they could get a steady job, he says, they would.

A new phenomenon on the employment landscape is beginning to take shape. There are those employed full-time with steady incomes and now, those who cobble together incomes here and there in platform-based jobs - and many of those have a hard time making ends meet.'s co-founder Fredrick Envall says that those who continue to work at the company think the system functions well. But, he says some employees think that there's not enough work on offer, saying that workers need to take on some personal responsibility to make sure they get enough work.

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