National mail services firm Posti says it will decorate post boxes in downtown Helsinki with a panel of rainbows. Posti's head of sustainability Noomi Jägerhorn said that the company is proud to support its "diverse and competent" staff.
She said the idea for adding the colours to the mailboxes came as the firm was considering ways to participate in Pride Week.
"The promotion of parity, equality and human rights are important issues for us. We're committed to these issues in our policies, too. As employers it is important for us to make sure that every employee is accepted as they are and that they feel they're an important part of our work community," Jägerhorn said.
Posti said that select post boxes in the centre of Helsinki will be adorned by the rainbow pattern during Helsinki Pride Week from 25 June to 1 July.