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Study: Finland lags far behind in mobile listening

A study ordered by the Finnish branch of the International Federation of the Phonographic Industry (IFPI) finds that Finns use mainly their car stereos and their home computers to listen to music.

Samsungin kännykkä vaaleanpunaisella sohvalla.
Mobile listening is in its infancy in Finland, according to a new study. Image: Tiina Jutila / Yle

Finns use their mobile devices to listen to music less than any other high-tech Western country, according to a new study. The Finnish National Group of the International Federation of the Phonographic Industry (IFPI) says that Finnish consumers mostly use their computers or their car stereos to listen to music, with mobile devices like smartphones in third place.

The study, conducted by research firm Consumer Compass, indicates that 29 percent of respondents felt their car music player was the most important device for listening, and 25 percent said their home computer was their primary listening appliance. Just 14 percent cited their phone as the number one music device.

International market research company Ipsos conducted a similar study showing that mobile devices are the most popular for listening to music in all technologically developed countries, or tie with home computers. Finland is the exception to this trend, where computers are used doubly in comparison to phones and other mobile electronics.

Over-30s untrained in mobile tech

Deputy director of IFPI Finland, Tommi Kyyrä, says he is astounded at the study’s results.

”Smartphones are clearly extremely underutilised for music in Finland, at least among people over 30 years old,” Kyyrä says. “The study says that Finns want to listen to more music, but on their favourite devices that is not easy. The biggest challenge is informing the over-30s of direct listening services and applications.”

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