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Yle: Government planning outright ban on public alcohol advertising

Government is considering an outright ban on public alcohol advertising, Yle reports. The ban would also affect advertisements in media such as radio and the social networking site Facebook . However ads would still be permitted in sports sponsorships and will remain visible in stadia and on sports gear.

Ulkomainos tien varressa.
If government has its way outdoor billboards advertising alcoholic beverages will soon be a thing of the past. Image: Yle

According to information acquired by Yle, a ministerial social and health policy working group plans to recommend a ban on alcoholic beverage advertisements at bus stops, on buses, on the metro, trams and other public places.

The group is also recommending prohibiting games with alcohol-related themes on the social networking site Facebook. The same restrictions that currently apply to television advertising of alcoholic beverages would now be extended to radio. This would mean that radio ads for alcoholic beverages would only be aired after 9.00 pm.

Protecting children and young adults

In spite of the expanded restrictions, the brewing industry would still be permitted to advertise by way of sports sponsorships, meaning alcohol ads would remain visible in sporting arenas and on sporting teams' gear.

The proposed ban has already been incorporated into the government’s working programme, so new legislation enforcing the tighter rules should have been enacted at the beginning of the year.

However the senior government partners the National Coalition and the Social Democratic parties did not see eye to eye on the draft legislation. A previous bill sketched one year ago would have also banned alcohol advertising in sports sponsorships.

At the time the National Coalition came down on the side of the brewery lobby, which opposed the tighter advertising restrictions.

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