Members of the Facebook group at the forefront of the campaign now number tens of thousands. O’Brien’s fans have been persistent in their demands to bring the show to Finland. O’Brien himself has approached Finnish TV channels with the same message.
The participants of Friday’s demonstration are encouraged to dress up, for example as moose or Santa Claus. Alexandra Alexis, the American-Finnish musician in charge of the event, says that the demonstration is meant to show both television networks and O’Brien that Finland is “the world’s best and craziest country.”