Englannin abitreenit: Vihreää valoa

There is little point in companies trying to argue about whether particular attitude to taking care of environment is right or wrong. What it has to be able to do is to respond to pressures from the market. E/eco-competitiveness has become important success factor alongside price-quality ratio applicable to the company´s goods or services.

Good management of production processes is also best kind of environmental protection. C/company aiming at ecologically sustainable development uses energy and raw materials efficiently and economically and keeps emissions and wastes it produces to as low level as possible. In fact, green management can give a company benefit of significant savings.

This advantage is, however, strongest in beginning.

Adapted from Green Light Shows the Way to Competitive Advantage by Hannu Virtanen in Blue Wings, October-November 1997