The street campaign plastered across Finnish cities asks parents whether they're pushing alcohol on their children.
While parents may be committed to their kids' abstinence, this resolve may begin to waver when they're challenged by headstrong teenagers, said Tuomas Kurttila, who heads the organisation.
It’s a crime in Finland to give alcoholic beverages to children under 18. However, many parents do so, according to the Finnish Parents’ League. The group reminds parents that kids are experts at getting their way, but that parents are the adults in the relationship.
“We have to take responsibility as parents,” said Kurttila.
A quick poll on the streets of downtown Tampere shows support for the campaign, but one young woman questioned its message.
“It’s better that parents buy alcohol for their children than that they get it somewhere else,” said the woman who declined to give her name.