The paper’s new editor-in-chief, Matias Turkkila, has served as controversial MP Jussi Halla-aho’s campaign manager. He also has ties to the nationalistic Suomen Sisu association, which calls for "separate but equal" treatment of cultures and races "blurred by multiculturalism."
The Finns Party says it is eager to raise the profile of its paper, which comes out every three weeks and has a circulation of 40,000. The party is putting around a million euros into revamping its site and paper.
The party's large win in last year’s general elections raised its communications subsidy to 3.5 million euros.